Website Address: http://www.xzonelures.com


X Zone Lures was founded by Canadian tournament angler Mark Kulik. He conceived of the idea while practicing for some upcoming tournaments that best suited a drop shot technique.

Mark realized he needed bait that would behave just like the lake forage in the lake where the events were being held. Mark noticed that the tournament lakes had an abundance of crayfish and goby. So, a profile that looked and acted like both of these, with an action that could vary depending on conditions, was required. This eventually led him to develop the first “Slammer” designs.

The 'Slammer' lures to meet this niche. X Zone Lures' success in tournaments and expertise in using the “dropshot” technique has made us a household name in the fishing industry. The 'Slammer' has become one of the most dominant baits in Canada and the northern United States. It has been so successful that it’s popularity is quickly catching on all across North America!

From pros to leisure fishermen throughout North America, the fishing industry loves X Zone Lures!